The Walt Disney Company announced two months ago that it would be offering an ad-supported tier. While questions remain about the plan, such as pricing and launch date, we now know that Disney+ is keeping the number of ads to a minimum. Today, The Wall Street Journal reported that Disney+ promises to limit total ad
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Hulu and Xbox have announced a partnership deal that gives existing U.S. Hulu subscribers three free months of PC Game Pass as part of the Hulu “Friends with Benefits” initiative. The move to target gamers follows Netflix’s entry into the gaming market, where the streamer has made a number of ad-free mobile games a part
The Walt Disney Company reported earnings for its second fiscal quarter ended April 2, 2022, announcing a 7.9 million increase of subscribers for Disney+, which brings the total to 137.9 million subs. This was ahead of analyst forecasts of 5.2 million new subscribers and follows a tough quarter for its streaming rival Netflix, which recently
Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual report on the state of the video advertising industry. According to its findings, digital video advertising grew 21% in 2021 and is expected to grow
In today’s highly competitive streaming market, streaming services don’t just have to figure out how to attract users — they also have to find ways to keep them. Fandom’s “2022 State of Streaming” report may be able to offer some new insights on this front. The report examines fan behavior to uncover key findings such
Netflix plans to offer a cheaper, ad-supported tier to consumers over the next year or two, the world’s largest on-demand video streaming service said Tuesday, as it pushes to tap a wider set of potential customers amid stiffer competition from rival firms. The firm, which reported a loss of 200,000 subscribers in the first quarter,
There is an obnoxious amount of streaming content these days. Ninety-three percent of Americans plan on either increasing their paid streaming services or making no change to their existing plans, according to Nielsen’s newly released State of Play report. Despite this, nearly half of survey respondents complain that there are too many options. The
Hulu’s streaming app is the latest to add support for Apple’s SharePlay — Apple’s newer system that allows users to co-watch content, like streaming movies or shows, over FaceTime calls. The update was quietly noted in Hulu’s iOS app update description this week alongside news of a new Live TV feature that will allow users
Inching towards a more mature (some could say “scandalous”) streaming service, Disney+ subscribers in the U.S. were temporarily given not one but two 20th Century Studios films titled “Hot Shots” and “Hot Shots: Part Deux.” These movies have since been removed from the platform just days after adding them. Starring the controversial Charlie Sheen, “Hot